The denim authority that is Gap has enjoyed unprecedented levels of success since the first store opening in the summer of 1969. When San Francisco pair Doris and Don Fisher came up with the simple idea of a shop where everyone can find a great pair of jeans, I wonder if they ever imagined it would celebrate 40 years in the making?
Gap is renowned for it's iconic denim styles, and from the 10th of September to the 5th October, the brand will be launching the Gap 1969 concept store, just off Carnaby Street. It is set to feature a large collection of exclusive denim styles and artist collaborations.
Designers Pierre Hardy and Albertus Swanepoel have both created bespoke denim pieces for the store. Gap’s new season ankle boot by Pierre Hardy is re-worked in unwashed indigo, whilst Albertus Swanepoel has designed a black felt wool riding hat with denim peak.
As part of the celebrations, there will be music from breakthrough artist VV Brown on the opening night and photographer Garance Doré will also curate an exhibition of her work for the space. Showcasing street portraits and illustrations, Doré explores the idea at the heart of Gap; highlighting how the simplest outfit can create such individuality of style and remain so enduringly fascinating.
Gap will also be giving back with special charity donations; to mark Gap’s anniversary, on the opening day ONLY they will be stocking limited edition RED rinsed jeans in your favourite Gap fit for £19.69. Half the profits from all jeans sold will go towards the Global Fund to help eliminate AIDS in Africa.
G7 / G8 Kingly Court
For more information visit www.gap1969.com