Date: Starting on 22nd May
Location: 37 Endell Street in Seven Dials, London WC2
They say one man's junk is another man's treasure. Not convinced? Well a visit to 'Worthless' in Seven Dials may just change your mind. The live art installation has been inspired somewhat fittingly by the current recession. The project organised by the team at Pollocks, a creative organisation, fusing art, music and life, promises to transform everyday junk into priceless pieces of art.
From the 22nd - 29th May, you're invited to bring along your own worthless items and see them artistically recycled, ready for auction at a later event in June. And the reason is to challenge the notion of what we consider worthless, as Josef Valentino, founder and creative director of Pollocks explains; “Worthless is a harsh, derogation word - but what exactly does it mean? The term applies as much to every day junk as it does to retail casualties of the current economic climate – none more dramatic than the recent demise of retail giant, Woolworths.”
Don't miss the specially created 'Worthless' store, that will celebrate the institution that was Woolworths, via ironic references throughout the installation space. The pick of the best ‘worthless to priceless’ creations will be exhibited in the store from 1st – 5th June.