Africa Fashion Week starts in June and London is being represented by new luxury womenswear designer Aloye, who will be unveiling her latest collections at the Johannesburg fashion show. Having studied at the Istituto Europeo di Design in Milan and interned at Alexander McQeueen, her brand ‘Eyola’ is making quite a name for itself within the fashion industry.

The label presents a distinct and eclectic blend of Victorian aesthetics and modern-day couture. The inspirations behind Isimey - Eyola's debut collection include the historic work of Parisian fashion designer Charles Worth, remembered for the opulence and intricacy of his designs.


Isimey features the hallmarks of Victorian fashion, a splash of couture with a modern twist. Later collections Acrifa and Noiranche also achieve the clever merger of vintage style with contemporary ideas.

I love the concept of Eyola because not only is the brand incredibly visionary, but the collections also have wearability and longevity, which is key. Aloye's designs are currently sold at Pipa's Boutique on Warwick Avenue, London and online globally.

The label was recently featured in Italy's 'Fashion Magazine' and there's a packed schedule this year including Africa fashion week and the New designers exhibition in July. I think it's safe to say that we can expect a great future for this cutting-edge fashion house.