Fashion label Eyola has launched a new high-octane collection entitled Tarcotsira. Eyola is the brainchild of designer Aloye, a recent alumni of the prestigious Istituto Europeo di Design (IED Moda Lab). I recently received images from the new look book photographed at Beach Blanket Babylon restaurant in Notting Hill, London.

The venue with its lavish surroundings, was the ideal backdrop for Eyola's iconic designs; where fashion meets fairy tale. In this case, the new collection seemingly tells a story of modern vampish glamour and vintage charm.

Just in time for the party season, the series of power dresses featuring rich jewel hues and plenty of sparkle is truly about making a bold statement. Aloye stays true to the opulent style we've come to know and her inspirations still reference the femininity and grandeur of the Victorian era.

Since the last time I wrote about Aloye, she has been hard at work taking her luxury womenswear label to new heights and the work is clearly paying off. The Londoner showcased her pieces during Africa Fashion Week and won the 'Most Promising Designer of the Year' at the Arise Fashion Awards this Summer.

The new collection Tarcotsira is the 5th Octette in the Eyola family, and the label remains firmly on my style radar. Here's a peak at my favourite shots from the look book:




Web: www.eyola.com